Description
ASSIGNMENT
Course Code : MMPM-001
Course Title : Consumer Behaviour
Assignment Code :MMPM-001/TMA/ JULY/2026/JAN/2027
All Blocks Note: Attempt all the questions and submit this assignment to the Coordinator of your study centre. Last date of submission for July 2026 Semester is 31st October 2026 and for January 2027 Semester is 30th April 2027.
1. “Digital technology has transformed the way consumers search, evaluate, and purchase products and services.” Support your answer with suitable examples from the Indian market.
2. Select any product category of your choice and analyze how marketers adapt their strategies to different cultural and social segments in India.
3. Critically examine the role of motivation, perception, and learning in shaping consumer behaviour.
4. Choose any high-involvement product and explain how different family members and social influences affect the purchase process.
5. Write short notes on the following: a) Consumer Involvement and Decision-Making b) Lifestyle and Psychographic Segmentation c) Post-Purchase Behaviour and Customer Satisfaction d) Ethical Issues in Consumer Behaviour Research
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