Description
TUTOR MARKED ASSIGNMENT
COURSE CODE : BCOE-141
COURSE TITLE : PRINCIPLES OF MARKETING
ASSIGNMENT CODE : BCOE-141/TMA/2024-25
COVERAGE : ALL BLOCKS
Maximum Marks: 100
Note: Attempt all the questions.
Section – A
(Attempt all the questions. Each question carries 10 marks.)
1) What do you understand by the term marketing mix? Explain the components of marketing mix. (10)
2) Research findings showed that consumption of a particular edible oil is injurious to health. Is this
finding relevant to a sweet shop? Justify?
(10)
3) Your company is planning to launch a new line of organic facial creams aimed at young adults
aged 18-30.Conduct a brief market analysis for the new product line.
(10)
4) Design an advertising campaign for a new product, including the target audience, key message,
media channels, and budget considerations.
(10)
5) Imagine you discover that a competitor is providing inaccurate information about their product to
potential clients. Describe a specific ethical strategy you would employ to address this situation
while maintaining the integrity of your own sales approach.
(10)
Section – B
(Attempt all the questions. Each question carries 6 marks.)
6) Discuss how understanding consumer behavior can help in the successful launch of the new
product, with two specific examples.
(6)
7) Describe the role of intermediaries in the distribution channel and explain how they are
important in the marketing process.
(6)
8) What are the basic methods of pricing? Also explain the factors affecting the pricing decisions. (6)
9) Provide two examples of strong brands and describe what makes them successful. (6)
10) Explain how virtual reality (VR) can enhance the customer experience. Describe the potential
challenges and opportunities for marketers using VR.
(6)
Section – C
(Attempt all the questions. Each question carries 10 marks.)
11) Write short notes on:
a) Physical distribution system
b) Experiential marketing
(10)
12) Distinguish between the following:
a) Consumer markets and organisational markets
b) Need and motive.
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