Description
ASSIGNMENT
Course Code: MMPM-003
Course Title: Product and Brand Management
Assignment Code : MMPM-003/TMA/JULY/2026/JAN/2027
All Blocks Note: Attempt all the questions and submit this assignment to the Coordinator of your study centre. Last date of submission for July 2026 Semester is 31st October 2026 and for January 2027 Semester is 30th April 2027.
1. Define Product Management? Explain the role and responsibilities of Product Manager?
2. Discuss Product Line analysis? What are the advantages and disadvantage of line Extensions? Explain in detail?
3. Why Branding is important for Customers? Which of the six building blocks are most important in building Brand? Justify your answer with suitable example?
4. What are the five levers which brands can use sustain value over time? Describe any two of these with examples?
5. Write short notes on the following a) Product Mix b) Brand Mantra c) PLC
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