Description
TUTOR MARKED ASSIGNMENT
COURSE CODE : MCO-06
COURSE TITLE : MARKETING MANAGEMENT
ASSIGNMENT CODE : MCO-06/TMA/2026-2027
COVERAGE : ALL BLOCKS
Maximum Marks: 100
Attempt all the questions:
1. Explain the major factors affecting the choice of transportation mode in logistics management. How do product characteristics influence transportation decisions? Illustrate your answer by selecting suitable transportation modes for soft drinks, coal, refrigerators, industrial plants and machinery, industrial chemicals, and potato chips, with proper justification.
2. a) What do you understand by the term “product innovation”?
Explain the need for companies to develop new products.
b) Provide at least two examples of products in each of the following stages:
a) Introductory Stage
b) Growth Stage
c) Decline Stage
Justify your choices with reasons.
3. Explain the various channels of distribution applicable in a large-sized business organization. How do these channels of distribution add value to the marketing of goods?
4. Differentiate between the following:
a) Market Skimming Pricing Strategy and Market Penetration Pricing Strategy
b) Micromarketing and Mass Customization
c) Cumulative Discount and Non-Cumulative Discount
d) Micro and Macro Environments
5. Write short notes on the following:
a) Customer service and cost reduction are the two benchmarks of an effective marketing logistics system.
b) Product Mix
c) Marketing Communication
d) Advantages and disadvantages of Branding
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