BRL-10 2024-25 SOLVED ASSIGNMENT

Description

TUTOR MARKED ASSIGNMENT (TMA)
Course Code : BRL–010
Course Title : Buying and Merchandising & II
Assignment Code : BRL–010/TMA/2024-25
Coverage : All Blocks

Maximum Marks: 100
Attempt all the questions.
(A) Short Type Questions
1. What do you mean by merchandising? Describe its process. (10)
2. What do you mean by buying behaviour of retailers? How has it undergone
changes during the last few years?
(10)
3. What is pricing? Explain different types of pricing commonly used in the
retail business. Discuss different factors that affect pricing of
merchandising in the retail business.
(10)
4. Distinguish between any two of the following:
a) Product development and Product Sourcing
b) Net return on inventory and Gross margin return on inventory.
c) Direct Expenses and Indirect Expenses
d) Shopping Products and Specialty Products
(10)
5. Write short notes on any two of the following:
a) Markdowns
b) Open to buy (OTB)
c) Sales curves
d) Shopper’s Stop (SS)
(10)
6. Briefly comment on any two of the following:
a) “Objectives of the buying process at an operational level”.
b) “Every product category and brand which deals with life-style or
fashion operates generally in the core and fashion range”.
c) “Unit planning is another way of placing orders for the requirement of
the merchandise”.
d) “Savla store caters to the needs of especially middle class”.
(10)
7. Describe briefly the current retail scenario in India. Which products
command the top position in retail at present?
(10)
(B) Essay Type Questions
8. Explain the steps involved in the development of new products. (15)
9. What do you mean by ‘Method of Presentation? Discuss ideal presentation
standards in the retail store giving suitable examples.