Description
BFDI – 073: Introduction to Fashion Industry
Skill Enhancement Course for BAG/BSCG programme
Course Code: BFDI-073
Max. Marks: 50
Marks Weightage: 30%
Part I
Q1- What is the future of Indian Fashion Industry? Explain. (10 Marks)
Q2- Write a short note on: (5X2=10 Marks)
(a) Branded Market
(b) Fabric Width
Q3- What do you mean by Fashion Marketing? Explain about STP process in detail. (10
Marks)
Part II
Case Study/Activity
Q4- Write a survey report (Approx 1000 words) on recent fashion trends in apparel
category for adolescent girls.
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