Description
TUTOR MARKED ASSIGNMENT
Valid from 1st July 2025 to 30th June 2026
Fifth Semester
COURSE CODE: BCOE-141
COURSE TITLE:PRINCIPLES OF MARKETING
ASSIGNMENT CODE:BCOE-141/TMA/2025-26
Note: Attempt all the questions. Maximum Marks: 100 Section – A (Attempt all the questions. Each question carries 10 marks.)
1.You are the marketing manager of a FMCG company launching a new product. How would you use market segmentation and targeting to position this product effectively?
- Prepare a SWOT analysis for an Indian e-commerce company like Flipkart, focusing on internal strengths and weaknesses, and external opportunities and threats.
3.Define product life cycle (PLC). Discuss the marketing strategies suitable for each stage of the PLC with relevant examples.
4.Explain the factors influencing consumer buying behavior. How can marketers use consumer behavior insights to shape marketing strategies?
5.Examine the role of social media in modern marketing. What are the opportunities and challenges associated with it?
Section – B (Attempt all the questions. Each question carries 6 marks.)
6.Explain the importance of Customer Relationship Management (CRM) in marketing.
7.How does pricing play a strategic role in the marketing mix?
8.Discuss the criteria for selecting marketing intermediaries. What challenges do firms face in managing them effectively?
- Define services and explain their characteristics. How does marketing of services differ from marketing of goods?
10.Discuss the importance of Integrated Marketing Communication (IMC).
Section – C (Attempt all the questions. Each question carries 10 marks.)
11.Write short notes on: a) Branding b) Personal selling
- Distinguish between the following: a) Price skimming and penetration pricing b) Publicity and advertising
Reviews
There are no reviews yet.