BRL-15 2024-25 SOLVED ASSIGNMMENT

Description

TUTOR MARKED ASSIGNMENT (TMA)
Course Code : BRL–015
Course Title : IT APPLICATION IN RETAIL
Assignment Code : BRL–015/TMA/2024-25
Coverage : All Blocks
Maximum Marks: 100
Attempt all the questions.
(A) Short Type Questions
1. Why is information system important in retail business? Discuss the
benefits of information system in retail.
(10)
2. What is meant by CRM? How does it differ from social CRM? (10)
3. What are the areas of big data analytics in retail? Explain any two with
their respective KPIs.
(10)
4. Distinguish between the following:
a) E-commerce and Brick-and-Mortar
b) Omni Channel Retailing and Single-Channel Retailing
c) Traditional customer feedback and IT-Enabled Feedback Systems
d) Mobile – based Application and Web – based Application in Retail
(10)
5. Write short notes on the following:
a) Vendor master in retail
b) WLAN
c) Loyalty Management
d) Business Intelligence (BI)
(10)
6. Briefly comment on the following:
a) “Information system is a combination of computer technology and
other components”.
b) “E-tailing is a new concept in India and online retailing is a tedious
task here”.
c) “Technology is much more than just computers”.
d) “Seeing the growth of retail industry, it can be safely said that future
of MMS is bright in India”.
(10)
7. What is meant by online retailing? Discuss the advantages and
shortcomings of e-retailing.
(10)
(B) Essay Type Questions
8. What do you understand by campaign management? Discuss the process of
implementing campaign management.
(15)
9. Explain Integrated Retail Execution System (IRES). Describe the
components of Store Execution System.