BRL-11 2024-25 SOLVED ASSIGNMENT

Description

TUTOR MARKED ASSIGNMENT (TMA)
Course Code : BRL-011
Course Title : Retail Operations and Store Management
Management- II
Assignment Code : BRL-011/TMA/2024-25
Coverage : All Blocks

Maximum Marks: 100
Attempt all the questions.
(A) Short Type Questions
1. Explain the compensatory and non-compensatory models in the
consumers’ decision-making process for evaluating brands on multiple
attributes.
(10)
2. What is store design? Explain the important elements of store design. (10)
3. What is a broad price policy? Which are some of the broad price policies a
retailer can choose from?
(10)
4. Distinguish between the following:
a) Retail Operations and Store Management
b) In-store and Online Retail Operations
c) Centralized and Decentralized Inventory Management
d) Seasonal and Perpetual Inventory Systems
(10)
5. Write short notes on the following:
a) Store Layout
b) Employment Agency
c) Net Landed cost
d) String
(10)
6. Briefly comment on the following:
a) “In a sharing arrangement there could be a vertical co-operative
advertisement”.
b) “Price penetration strategy may achieve the sales revenue”.
c) “Customer retention in the marketing effort is considered to be of
utmost importance”.
d) “Inventory management is the heart of store operations”.
(10)
7. Explain the concept of ethical retailing. Which are the three major areas of
retailing where ethical behaviour counts? Elaborate them briefly.
(10)
(B) Essay Type Questions
8. Define profit margin and its significance in retail business. List down the
options available to a retailer for improving profit margin of the store.
(15)
9. Explain the Balanced Scorecard perspectives with reference to a retail
business –taking atleast two perspectives as example.