Description
Assignment Media and Communication Skills (BEGG-171)
For July 26-Jan 27 Session
Programme:–BAM/BAG
Course Code: BEGG-171
Max.Marks:100
Attempt all the sections
SECTION A Discuss the role of mass media in everyday life.
1.What is public-service advertising? Explain its purpose with suitable examples.
2. Explain the basic principles of writing a news report.
3. Discuss the role of social media in contemporary communication.
SECTION B
1.Discuss the importance of ethics in advertising.
2.Explain the structure of a news story with reference to the headline, lead and body.
3.What is editorial writing? Discuss the qualities of a good editorial.
4.Examine the advantages and challenges of social media as a medium of communication.
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