Description
ASSIGNMENT
Course Code: MMPM-004
Course Title : International Marketing
Assignment Code : MMPM-004/TMA/Jan/2026/JULY/2026
Note: Attempt all the questions and submit this assignment to the coordinator of your study centre. Last date of submission for January 2026 session is 30th April, 2026 and for July 2026 session is 31st October, 2026.
- Define international trade. Explain the theories of absolute and relative advantage.
- Discuss the main objectives of the UNCTAD and its role in promoting international economic co-operation.
- What effects do social and cultural factors have on negotiations in international business? Give suggestions to a business getting ready for cross-cultural negotiations using examples.
- What are the relative advantages of standardization or adaptation of an international advertising programme?
- What factors make controlling international operations more complex than controlling domestic marketing activities? Explain with the help of a specific example.





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