MMPM-7 EM 2026 SOLVED ASSIGNMENT

Description

ASSIGNMENT

Course Code: MMPM-007

Course Title : Integrated Marketing Communication

Assignment Code : MMPM-007/TMA/Jan/2026/JULY/2026

Note: Attempt all the questions and submit this assignment to the coordinator of your study centre. Last date of submission for January 2026 session is 30th April, 2026 and for July 2026 session is 31st October, 2026.

1. What is Digital Marketing? Distinguish between Digital Marketing and Traditional Marketing and also why you prefer Digital marketing over traditional marketing justify with suitable reasons of your choice?
2. Define Advertising and list the major objectives of advertising that firms do consider? What is the PRACE framework in advertising? discuss
3. Define the meaning and scope of Sales Promotion? Explain the various types of Sales Promotion techniques and their importance?
4. Define Media and discuss its importance in IMC? Explain different types of media with suitable examples?
5. Explain the Consumerism in India and also briefly discuss about Consumer Protection Act 1986? What are the key objectives of Consumer Protection act 1986?