Description
M.A. (JOURNALISM AND MASS COMMUNICATION) – II
Assignments
(January 2024 and July 2024)
MJM-030: MEDIA & COMMUNICATION THEORIES
Course Code: MJM-030
Due Date: 31st March for TEE June and 30th September for TEE December. Please check
the website for the latest update on due date.
Assignment Code: MJM-030/Jan24/Jul 24
Maximum Marks: 100
Weightage: 30%
Note: Answer all the questions. All questions carry equal marks = 20 each
Attempt each question in about 600 words
1. Write notes on following (300 words each): 2×10 = 20
a. Maslow’s Hierarchy of Needs
b. Two-step flow of communication
2. What do you understand by cultural imperialism? Express your opinion on the role of
media in cultural imperialism in the Indian context. 20
3. Explain the media dependency theory in detail. Use suitable examples. 20
4. Take a week’s national and regional newspapers and study the front page news in them.
Then compare and make an analytical report on how the agenda created by the media
differs for both. You may paste important news clippings. 20
5. Write short notes on any four of the following (150 words each) : 4×5 = 20
a. Selective Perception
b. Cognitive Dissonance
c. Technological Determinism
d. Audience Research
e. Frankfurt School
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