MER-9 2024-25 SOLVED ASSIGNMENT

Description

TUTOR MARKED ASSIGNMENT
MER-009
MARKETING MANAGEMENT
MER-009/TMA/2024-25
ALL BLOCKS
Note: Attempts all the questions:
1) a) Summarise impact of government regulations affecting marketing
Maximum Marks: 100
(10+10 Marks)
practices in rural India.
b) Compare and contrast the concept of micromarketing with that of mass
customisation.
2) “Marketing environment comprises all those factors which have an impact on market and
marketing efforts of an enterprise.” Comment giving suitable examples.
3) Write short notes on the following:
a) Price determination
b) Market Communication
c) Personal selling process
d) Social marketing
4) Differentiate between the following:
a) Market skimming and penetration pricing strategies.
b) Marketing research and marketing information system.
c) Selling and marketing.
d) Micro and macro environmental variables.
5) Comment briefly on the following statement:
a) “Marketing help to create awareness about the product among the
consumers and helps them in decision making”.
b) “Advertising is nothing but salesmanship in print”.
c) “An educated buyer makes a better buyer”.
d) “Marketing mix strategies should be different at various stages in the
Product Life Cycle PLC”.