MCO-6 EM 2025-26 SOLVED ASSIGNMENT

Description

TUTOR MARKED ASSIGNMENT
COURSE CODE: MCO-06
COURSE TITLE: MARKETING MANAGEMENT
ASSIGNMENT CODE: MCO-06/TMA/2025-2026

For July 2025 and January 2026 admission cycle

Attempt all the questions:

1.Explain the concept of the marketing mix.  Critically evaluate the role of each element of the 4Ps with suitable examples.

2. Discuss the process of setting the price for a new product. What pricing methods can a firm use during the introduction stage?
3. Write short notes on the following:
4. a) Strategic Marketing Planning
5. b) Brand Equity
6. c) Customer Relationship Management
7. d) SWOT Analysis

4.Differentiate between the following:

1. a) Advertising and Personal Selling
2. b) Customer Needs and Wants
3. c) Primary Data and Secondary Data in Marketing Research
4. d) Traditional Marketing and Digital Marketing

5.Comment briefly on the following statement:

1. a) Customer is the king in modern marketing.
2. b) Customer retention is more profitable than customer acquisition.
3. c) The consumer buying decision is influenced by psychological factors.
4. d) A well-crafted brand distinguishes a product in the market.