Description
TUTOR MARKED ASSIGNMENT
COURSE CODE : MCO-06
COURSE TITLE : MARKETING MANAGEMENT
ASSIGNMENT CODE : MCO-06/TMA/2024-2025
COVERAGE : ALL BLOCKS
Maximum Marks: 100
Attempt all the questions:
1. a) Describe the profile of a company which has adopted the
marketing concept.
b) Classify the different types of intermediaries and provide examples
of each type in the context of a consumer goods market.
(20)
2. Explain the concept of market segmentation and why it is important
for businesses. Identify and describe three different market
segmentation strategies and provide an example of a company that
uses each strategy effectively.
(20)
3. Write short notes on the following:
a) Price determination
b) Relationship marketing
c) Freud’s Psychoanalytical theory of personality
d) Publicity strategies
(4×5)
4. Differentiate between the following:
a) production concept and product concept
b) Market skimming and penetration pricing strategies.
c) Marketing research and marketing information system.
d) Brand extension with brand loyalty.
(4×5)
5. Comment briefly on the following statement:
a) “The environment becomes important due to the fact that it is
changing and there is uncertainty”.
b) Consumer’s decision to purchase a product is influenced by a host
of factors.
c) “Rural markets in India offer huge opportunities and challenges to
marketers”
d) “There are so many inter-linkages between services and products
in several instances.
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