BRL-12 2024-25 SOLVED ASSIGNMENT

Description

TUTOR MARKED ASSIGNMENT (TMA)
Course Code : BRL–012
Course Title : Visual Merchandising& Store Management
Assignment Code : BRL–012/TMA/2024-25
Coverage : All Blocks

Maximum Marks: 100
Attempt all the questions.
(A) Short Type Questions
1. Discuss in detail the different types of displays. Explain the essentials of a
good display.
(10)
2. Discuss how colour act as a tool of communication. (10)
3. Explain the display approach and merchandise presentation for Restaurants
and Bars.
(10)
4. What are difference between Departmental Store and Specialty market? (10)
5. Explain the In-store Merchandise presentation for Homeware. (10)
6. Discuss the comparative study across retail formats. (10)
7. Explain the features of Mall, Departmental stores, and Neighbourhood
grocery stores.
(10)
(B) Essay Type Questions
8. Discuss the essential features of visual merchandising. Also explain the
pre-requisites while planning for visual merchandising.
(15)
9. Explain the types of fixtures for In-store visual merchandises for food and
groceries.