Description
TUTOR MARKED ASSIGNMENT (TMA)
Course Code : BRL–108
Course Title : Retail Operations and Store Management
Assignment Code : BRL–108/TMA/2025-26
Attempt all the questions. (A) Short Type Questions
- Explain the marketing implications for high and low involvement product categories. (10)
- What are the different dimensions of customer loyalty? (10)
- What measures can one take to put CBDs close to commercial offices and cultural and entertainment facilities? (10)
- How many types of fixtures exist? Explain the specific fixtures in each type. (10)
- What is the concept behind making merchandise planning an interactive process? (10)
- Which are the elements of the promotional mix? Explain each of these elements briefly. (10)
- What is financial leverage? Explain the same with suitable examples extracted from retail business. (5+5)
(B) Essay Type Questions
- Explain the concept of Balanced Scorecard with the help of a suitable diagram. Also discuss each of the Balanced Scorecard perspectives briefly. (15)
- What are the factors that affect retail pricing and discuss these factors briefly. Also explain, Why is a consumer an important factor that influences retail price?
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