BRL-102 EM 2025-26 SOLVED ASSIGNMENT

Description

TUTOR MARKED ASSIGNMENT (TMA)
Course Code : BRL-102
Course Title : Introduction to Retail Marketing
Assignment Code : BRL-102/TMA/2025-26
Coverage : All Blocks

Attempt all the questions.

(A) Short Type Questions

1. What are different promotional methodologies for a store?
2. Explain core marketing concepts?
3. Discuss the factors which affect the nature of consumer decision making
4. What are the sources of sales promotion?
5. How to set budget for local store marketing?
6. What are the steps in individual selling? How are they different from the B2B selling?
7. Explain the different types of retail promotion.

(B) Essay Type Questions 8. Discuss different types of price strategies?

9. Explain various categories of advertising with specific examples.