Description
TUTOR MARKED ASSIGNMENT (TMA)
Course Code : BRL–101
Course Title : Overview of Retailing
Assignment Code : BRL–101/TMA/2026
Coverage : All Blocks
Maximum Marks: 100
Attempt all the questions.
(A) Short Type Questions
1.Define Retailing. Briefly explain the factors influencing the growth of retail in context of organised Indian retail market.
2.What do you understand by consumer behaviour and explain the importance of understanding retail consumer behaviour.
3.Explain traditional retail formats. Distinguish between modern retail formats from traditional formats with suitable examples.
4.a) Explain the factors affecting the global sourcing decisions.
b) Briefly explain the benefits of EDLP pricing technique.
5.What are the key issues in financial management? Discuss the role of financial management in retailing.
6.Discuss the impact of Liberalisation on retail industry. Briefly explain various legislations impacting retail industry.
7.How is e-tailing different from retailing? Discuss the advantages and disadvantages of e-tailing.
(B) Essay Type Questions
8.Explain how the employment opportunities are booming up in organized retail? Classify rural retailing formats and distinguish how are they different from urban retailing formats.
9.a) Explain the benefits of managing business ethics in business. Distinguish between the ethical standards and ethical codes.
b) Describe the broad areas of business ethics. List out the non-ethical behaviour in retailing.
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