BRL-101 EM 2025-26 SOLVED ASSIGNMENT

Description

TUTOR MARKED ASSIGNMENT (TMA)
Course Code : BRL–101
Course Title : Overview of Retailing
Assignment Code : BRL–101/TMA/2025-26

Attempt all the questions. (A) Short Type Questions

1. What is retailing? Briefly explain the challenges for retailers in context of organised Indian retail market. (10)
2. Explain the need for understanding consumer behaviour. Differentiate between social factors and cultural factors that influence retail consumer behaviour? (10)
3. Distinguish between buyer and consumer. Describe the dimensions which shape consumer attitudes for a retail store? (10)
4. a) Explain theories of structural changes in retailing.b) Briefly explain modern retail formats? (5+5)
5. How do you distinguish Cross- merchandising from merchandise? Which factors would you suggest for a retailing unit to consider for procuring merchandising? (10)
6. Explain the role of financial management in retailing. Describe how do disciplined financial management would make a retail firm successful. (10)
7. Explain the impact of liberalisation on retail industry. Discuss how do external and internal security help retailers. (10

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) (B) Essay Type Questions

8. Briefly explain the need for technology and discuss how technology is applied to different departments in retail industry. Describe the various factors that influence technology selection? (15)
9. a) Discuss the attractiveness of rural markets in India. Why is it increasingly becoming a retailer’s choice? b) Discuss how do brands aspiring to become international? How has opting for Multi- channel and Omni channel offered new career options for retailers.