Description
TUTOR MARKED ASSIGNMENT
Course Code : MCO – 023
Course Title : Strategic Management
Assignment Code : MCO – 023 /TMA/2026-27
Coverage : All Blocks
Maximum Marks: 100
Attempt all the questions.
1.a) What is mission? How is it different from purpose? Discuss the essentials of a mission statement.
b) What is meant by External Environmental Analysis? Explain the various components of the macro-environment (PESTLE factors) with examples.
2.a) Discuss Porter’s Five Forces Model and explain how it helps in understanding the competitive environment of an industry.
b) Define Corporate Governance. Explain the various models of Corporate Governance. Why is Corporate Governance important for organisations in today’s business environment?
3. Comment briefly on the following statements:
a) “A good strategy poorly implemented is worse than a modest strategy well executed”
b) “Retrenchment is not a sign of failure but a strategic choice that helps a firm consolidate and survive in difficult times”
c) “Without a thorough environmental analysis, strategy formulation is nothing but guesswork”
d) “Strategy is not a plan but the soul of an organization, it defines where the firm wants to go and how it intends to get there”
4. Differentiate between the following:
a) External Environment and Internal Environment
b) Horizontal Integration and Vertical Integration
c) Strategic Control and Operational Control
d) Concentric diversification and Conglomerate diversification
5. Write Short Notes on the following:
a) BCG (Business Portfolio) Matrix
b) Strategic Framework: Mission, Vision, and Objective
c) Strategic Alliance
d) Balanced Scorecard
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