Description
TUTOR MARKED ASSIGNMENT
CORSE CODE:BCOE-141
COURSE TITLE : PRINCIPLES OF MARKETING
ASSIGNMENT CODE: BCOE-141/TMA/2026-27
ALL BLOCKS Note: Attempt all the questions. Maximum Marks: 100
Section – A (Attempt all the questions. Each question carries 10 marks.)
1)Explain the importance and features of marketing in a developing economy.
2. Explain various regulations that affect the marketing decision in India.
3.”Consumer is always a rational human being. Hence, economic basis for segmentation is the most appropriate method”. Do you agree? Explain with the help of suitable examples.
4.Distinguish between product item, product line, and product mix. Describe various product line strategies.
5.Explain briefly the ‘product life cycle concept’ in marketing management and state why do you feel it is useful to understand this concept.
Section – B (Attempt all the questions. Each question carries 6 marks.)
6.You felt the need for colour TV at your house. Explain the detailed process of buying the TV.
7. Explain the reasons for the popularity of the going rate method of price setting. How is it different from differential pricing?
8.Discuss the regulation of pricing under the Consumer Protection Act, 2019.
9.What do you mean by direct channels and indirect channels? Explain the channels used for consumer goods and industrial goods.
10. How does a push strategy differ from a pull strategy? Give examples from your experience.
Section – C (Attempt all the questions. Each question carries 10 marks.)
11.Write short notes on: a) Packaging b) Personal selling
12.Distinguish between the following: a) Quantity Discount and Trade Discount b) Total system approach and Total cost approach
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