MMPM-5 EM 2026-27 SOLVED ASSIGNMENT

Description

ASSIGNMENT
Course Code: MMPM-005
Course Title : Marketing of Services
Assignment Code MMPM-005/TMA/ JULY/2026/JAN/2027
All Blocks Note: Attempt all the questions and submit this assignment to the Coordinator of your study centre. Last date of submission for July 2026 Semester is 31st October 2026 and for January 2027 Semester is 30th April 2027.
1. Discuss the conceptual framework for services marketing with reference to the characteristics and marketing implications of services.
2. Discuss the different levels of service product and analyse how a service organisation can use augmented service offerings to create differentiation and customer value in a competitive market.
3. Discuss the role of people in service marketing and explain how internal marketing and people management strategies can improve service quality and customer satisfaction in a service firm.
4. Discuss the Gronroos Model and analyse its usefulness in evaluating customer perceptions of service quality in any service organization of your choice.
5. Write a short note on the following: a. Service Marketing Triangle b. SERVQUAL Model c. Integrated Service Marketing Communication d. Managing Demand and Capacity in Services e. Facilitating Services and Supporting Services.