MMPM-3 2025-26 SOLVED ASSIGNMENT

Description

ASSIGNMENT
Course Code:MMPM-003
Course Title:Product and Brand Management
Assignment Code:MMPM-003/TMA/JULY/2025/JAN/2026

Note: Attempt all the questions and submit this assignment to the Coordinator of your study centre. Last date of submission for July 2025 Semester is 31st October 2025and for January 2026 Semester is 30th April, 2026.

1. Explain PLC with suitable examples at each stage?
2. Discuss New Product Development Process in detail?
3. Evaluate the various methods of Brand Valuation in the Indian Context?
4. What are the seven strategic options for global branding strategy? Explain in detail?
5. Write short notes on the following: a) FMCG b) Brand Management c) Product Portfolio