Description
ASSIGNMENT
MMPM – 007
Course Title :Integrated Marketing Communication
Assignment Code :MMPM-007/TMA/January/2025
Coverage :All Blocks
Note: Attempt all the questions and submit to the coordinator of your study center. Last date
of submission for January 2025 session is 30th April 2025 and for July 2025 session is
31st October, 2025.
1. Identify and discuss the elements of IMC that a passenger Car Company can employ in
promoting their maiden e-car in the Indian Market?
2. Define Advertising? Discuss the major objectives of Advertising that firms do consider and
why?
3. What are the various tools and techniques for Sales Promotion? Discuss various steps
followed to achieve the intended purpose of sales promotion?
4. Define Media plan? Explain the key factors that a media buyer should consider before
buying media?
5. Explain how Social Media marketing works and also explain social media marketing tools
with suitable examples?
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