Description
ASSIGNMENT
Course Code : MMPM-004
Course Title : International Marketing
Assignment Code : MMPM-004/TMA/JAN/2024
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment to the coordinator of your study
centre. Last date of submission for January 2024 session is 30th April, 2024 and for July
2024 session is 31st October, 2024.
1. Explain the different forms of ‘regional economic groupings’ giving suitable examples.
2. What is culture? Is it important for international marketers to take account of it, or is
globalization going to make it a thing of the past?
3. Briefly explain the components of international advertising strategy. What are the advantages
and disadvantages of standardization of international advertising programme?
4. Describe the techniques available for survey research (field research)? Discuss the errors of
primary data collection in case of international marketing research.
5. Write short notes on following:
a) Role of Technology in international marketing
b) International distribution channels.
c) GATT
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