IBO-2 EM 2026 SOLVED ASSIGNMENT

Description

Master of Commerce (M.Com)
Third Semester
Assignments 2026
For January 2026 and July 2026 admission cycle

TUTOR MARKED ASSIGNMENT

COURSE CODE: IBO-02

COURSE TITLE: International Marketing Management

ASSIGNMENT CODE: IBO-02/TMA/2026

ALL BLOCKS Attempt all the questions:

1.a) Explain the concept and scope of international marketing. Discuss the changing role of international marketing in the context of globalisation, digitalisation, and increasing integration of world markets. Illustrate your answer with an example of an Indian firm expanding its operations into overseas markets.

b) Examine the influence of political, legal, economic, socio-cultural, and technological factors on the formulation and implementation of international marketing strategies. Support your answer with suitable international business examples.

2.a) Describe the major international market entry strategies available to firms. Critically evaluate the factors that influence the selection of an appropriate entry mode, with reference to risk, control, cost, and long-term strategic considerations. Illustrate your answer by citing an example of a multinational enterprise entering a foreign market.

b) Discuss the EPRG framework as an approach to international marketing orientation. Explain how ethnocentric, polycentric, regiocentric, and geocentric orientations affect organisational mindset, marketing strategy formulation, and managerial decision-making.

3.Write short notes on the following:

a) International marketing research: importance and methodological challenges

b) Cultural determinants of international consumer behaviour

c) International services marketing and its strategic implications

d) International market segmentation and positioning strategies

4.Differentiate between the following:

a) Domestic marketing and international marketing

b) Product standardisation and product adaptation in global markets

c) Direct and indirect international distribution channels

d) Cost-based pricing and value-based pricing in international markets

5.Comment on the following statement:

a) “In international marketing, success depends not only on identifying global opportunities but also on managing cross-cultural differences effectively.”

b) “A firm’s choice of international pricing strategy can either enhance global competitiveness or become a major barrier to market entry.”

c) “Advances in digital technology have transformed international promotion from a country-specific activity into a globally integrated process.”

d) “Without effective coordination and control systems, international marketing operations are likely to lose strategic direction and efficiency.”