Description
TUTOR MARKED ASSIGNMENT
Valid from 1st July, 2025 to 30th June, 2026
Second Semester
COURSE CODE: BCOS-186
BCOS- 186
COURSE TITLE: PERSONAL SELLING AND SALESMANSHIP
ASSIGNMENT CODE: BCOS – 186/TMA/2025-26
Note: Attempt all the questions.
Section-A (Attempt all the questions. Each question carries 10 marks.)
- Do you think it is important to use selling process steps in personal selling? Discuss the various steps of selling process.
2.”A good salesman not only sells the product but also builds a relationship.” Comment.
3.Discuss the role of training and motivation in enhancing salesforce effectiveness. Suggest methods that can be used to train and motivate sales personnel.
- Prepare a sales presentation for a new laptop targeted at college students. Include sales techniques, key benefits, and objection-handling strategies.
5.Assume a situation where you are introducing an eco-friendly cleaning product in a semi-urban market. How would you use personal selling to educate and convince customers?
Section-B (Attempt all the questions. Each question carries 6 marks.)
- Discuss the various ethical issues involved in personal selling.
- Explain the importance of buying motives in personal selling.
- Explain the role of cultural and personal factors in influencing a buyer’s behaviour.
- Discuss why a college graduate should choose Sales as a starting point of his/ her professional career.
10.Is interpersonal skill same as communication skills? How are they different from each other?
Section-C
(Attempt all the questions. Each question carries 5 marks.)
11. Write short note on following:
a) Cash Memo
b) Trial closes unit
12. Distinguish between the following:
a) Wholesaler and Retailer
b) Selling & Marketing
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