Description
M.A. (JOURNALISM AND MASS COMMUNICATION) – II
Assignments
(January 2024 and July 2024)
MJM-029: ADVERTISING AND PUBLIC RELATIONS
Course Code: MJM-029
Due Date: 31st March for TEE June and 30th September for TEE December. Please check
the website for the latest update on due date.
Assignment Code: MJM-029/Jan24/Jul24
Maximum Marks: 100
Weightage: 30%
Note: Answer all the questions. All questions carry equal marks = 20 each
Attempt each question in about 600 words
1. Select any recent advertising campaign of your choice. Identify the appeals used and discuss how
these align with the target audience and campaign objectives. Provide recommendations for
improving the campaign based on your analysis. 20
2. Discuss, with suitable examples, how ideation and copywriting contribute to conveying a
compelling message. 20
3. Describe the structure and functioning of an Ad Agency. 20
4. Prepare a press release for any product launch event. 20
5. Write short notes on any two of the following (300 words each) : 2×10 = 20
a. Message Weight
b. Internal Publics
c. CSR
d. Corporate Image
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