Description
Course Code : MMPM-004
Course Title : International Marketing
Assignment Code : MMPM-004/TMA/JAN/2023
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment to the coordinator of your
study centre. Last date of submission for January 2023 session is 30th April, 2023
and for July 2023 session is 31st October, 2023.
1. Distinguish between international and domestic marketing with suitable examples.
2. What role has technology played in international marketing? Discuss with the help of
examples.
3. What are the dominant elements of an integrated marketing plan? Do you think that standard
promotional tools such as coupons, premiums, etc. will be equally effective in international
markets? Discuss.
4. What factors make controlling international operations more complex than controlling
domestic marketing activities? Explain with the help of a specific example.
5. Write short notes on following
a) Environmental concerns in international marketing
b) Cultural influence on business negotiations
c) WTO
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