Description
Course Code : MMPM-001
Course Title : Consumer Behaviour
Assignement Code : MMPM-001/TMA/JULY/2022 – JAN 2023
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment to the coordinator of your study
centre. Last date of submission for July 2022 session is 31st October, 2022 and for
January 2023 session is 30th April, 2023.
1. About 20 years ago, the ready-made clothes market in India was limited to a few
companies offering men’s shirts and trousers in a few instances. But today a large of
national and international brands have made available a huge range of ready-made
apparel for all age segments and socio-economic class segment. Can you identify
some key variables of individual determinants and external environment responsible
for this change?
2. Compare and contrast the real versus the ideal self. List three products for which a
person is likely to use each type of self as a reference point when he or she considers a
purchase.
3. It is often said that culture is such a pervasive and all-encompassing influence that we
realize its impact when we are out of it for some period of time. Do you agree. Justify
your answer on the basis of your own travel to other societies on the basis of
discussion with friend who have stayed abroad for some time.
4. How does the problem recognition stage vary between a low involvement and a high
involvement purchase? How can the marketers benefit from these variations?
5. Write short notes on following
a. Theories of Learning
b. Family life cycle concept
c. Routes of Non-Store Buying
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