MMPM-3 2022-23 SOLVED ASSIGNMENT

Description

ASSIGNMENT
Course Code : MMPM-003
Course Title : Product and Brand Management
Assignment Code : MMPM-003/TMA/SEM-II/2022 JAN 2023
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment to the coordinator of your study
centre. Last date of submission for July 2022 session is 31st October, 2022 and for January
2023 session is 30th April, 2023.
1. (a) What is a product? Explain the bases of classifying product by marketers.
(b) Explain the term product life cycle. Discuss the various stages of product life cycle with an
example.
2. (a) What is a new product? Discuss the sources of new product ideas and the various methods
of generating new product ideas that are available for firms to consider.
(b) Explain the steps in the new product development process.
3. (a) Elaborate on the importance and benefits of branding. As a marketer what branding
decisions that you would consider and why?
(b) What are brand building blocks? When and why marketers should focus on these building
blocks? Explain with suitable example.
4. (a) Comment on the key principles that you would consider in building a good branding
strategy for a newly launched e-bike and justify the principles so considered.
(b) Explain the need and importance of brands expanding to international market. Discuss the
benefits and limitations of international presence.