Course Code : MMPB-005
Course Title : Marketing of Financial Services
Assignement Code : MMPB-005/TMA/ January/2023
Coverage : All Blocks
Note: Attempt all the questions and submit to the coordinator of your study centre. Last date of
submission for January 2023 session is 30th April, 2023 and for July 2023 session is
31st October, 2023.
1. Define services. Discuss the service characteristics and the implications that they create
for marketers of financial services.
2. Define the concept of Product and Product Mix for banking services.
3. What is Merchant Banking? Discuss the nature and scope of Merchant Banking
4. Discuss the features of different types of Mutual fund schemes.
5. Explain how effective marketing will be useful in enhancing insurance business and
suggest ways to expand insurance business in rural areas.