MCO-6 EM 2023-24 SOLVED ASSIGNMENT

Description

TUTOR MARKED ASSIGNMENT
COURSE CODE : MCO-06
COURSE TITLE : MARKETING MANAGEMENT
ASSIGNMENT CODE : MCO-06/TMA/2023-2024
COVERAGE : ALL BLOCKS
Maximum Marks: 100
Attempt all the questions:
1. a) Summarise the impact of government regulations on marketing
practices in rural India.
b) Compare and contrast the concept of micromarketing with that of
mass customisation.
(20)
2. What is distribution mix? What interconnectedness it has with
promotion mix?
(20)
3. Write short notes on the following:
a) Price determination
b) Market communication
c) Personal selling process
d) Social marketing
(4×5)
4. Differentiate between the following:
a) Market skimming and Penetration pricing strategies.
b) Marketing research and Marketing information system.
c) Selling and Marketing.
d) Micro and Macro environmental variables.
(4×5)
5. Comment briefly on the following statement:
a) Marketing helps to create awareness about the product among the
consumers and helps them in decision making.
b) “Advertising is nothing but salesmanship in print.”
c) “An educated buyer makes a better buyer.”
d) “Marketing mix strategies should be different at various stages in
the Product Life Cycle (PLC)”.