MCO-23 EM 2022-23 SOLVED ASSIGNMENT MCOM

Description

TUTOR MARKED ASSIGNMENT
Course Code : MCO – 23
Course Title : Strategic Management
Assignment Code : MCO -23 /TMA/2022-23
Coverage : All Blocks
Maximum Marks: 100
Attempt all the questions
1. (a) What is mission? How is it different from purpose? Discuss the
essentials of a mission statement.
(b) Briefly summarize what you understand by the general environment
and its importance for business.
(10+10)
2. (a) Explain briefly the five forces framework and use it for analyzing
competitive environment of any industry of your choice.
(b) What is corporate level strategy? Why is it important for a diversified
organization?
(10+10)
3. Comment briefly on the following statements:
(a) Strategy is synonymous with policies.
(b) 12 per cent of effective management strategy is knowledge and 88 per
cent is dealing appropriately with people
(c) The evaluation of the strategy of an organization can be done
qualitatively as well as quantitatively.
(d) Measuring in organizational performance is one of the important parts
of strategy evaluation process.
(4×5)
4. Difference between the following:
(a) Strategy and Policy
(b) Global environment and domestic environment
(c) Tangible and Intangible Differentiation
(d) Operational and Strategic Control
(4×5)
5. Write short notes on the following:
(a) Industrial Organization Model
(b) Balanced Score Card
(c) Value chain framework.
(d) corporate culture