IBO-2 EM 2024 PGDIBO SOLVED ASSIGNMENT

Description

TUTOR MARKED ASSIGNMENT
COURSE CODE : IBO-02
COURSE TITLE : International Marketing Management
ASSIGNMENT CODE : IBO-02/TMA/2024
COVERAGE : ALL BLOCKS
Maximum Marks: 100
Attempt all the questions:
1. An Indian automobile company decided to enter international
markets. The company is ready to invest in marketing arrangements
abroad, but not in production facilities. Suggest any two suitable
modes of market entry, and explain their merits and limitations.
(20)
2. You are the marketing head in a consumer durable goods company,
which has international operations. It is planning to launch a new
brand of Mobile Phones. Suggest appropriate sales promotion tools
for consumer promotion as well as business promotion.
(20)
3. Write short notes on the following:
a) Transfer pricing
b) FOB
c) Managing Publicity in International Markets.
d) Franchising as a tool for overseas market entry
(4×5)
4. Differentiate between the following:
a) Multinational Marketing and Global Marketing
b) Demographic Environment and Economic Environment.
c) Observation method and Survey method of data collection
d) Export merchant and Export House
(4×5)
5. Comment on the following statement:
a) “Product planning is one of the important fundamental decisions
for successful international marketing”.
b) “It is advisable for a small exporter to do export business with the
help of an overseas agent”.
c) “Selection of target markets is the first stage in international
marketing”.
d) “International Marketing Planning is more difficult than domestic
marketing planning”.