BRL101 2022-23 SOLVED ASSIGNMENT

Description

Bachelor of Business Administration
(BBA) in Retailing
Ist Year
TUTOR MARKED ASSIGNMENT (TMA)
Course Code : BRL-101
Course Title : Overview of Retailing
Assignment Code : BRL-101/TMA/2022-23
Coverage : All Blocks
Maximum Marks: 100
Attempt all the questions.
(A) Short Type Questions
1. ‘A consumer undergoes different stages while taking purchase decision’. In
the light of this statement, briefly explain the consumer decision making
process with suitable examples.
(10)
2. How do you distinguish modern retail formats from traditional formats?
Explain with examples.
(10)
3. Explain various factors involved in pricing strategy along with suitable
examples.
(10)
4. Describe the importance of atmosphere in retail marketing mix. Discuss
the salient features of atmosphere in grocery stores.
(10)
5. How can we measure the profitability of a retail store? Explain how can
performance of a retail store be monitored?
(10)
6. Explain the applications of various technologies in store management. (10)
7. Discuss various specific set of skills and capabilities which are required for
retailing.
(10)
(B) Essay Type Questions
8. Briefly explain various legislations that govern retail industry. Also
describe their impact on the retail industry.
(15)
9. (a) Discuss in detail the various rural retailing formats.
(7𝟏
𝟐
)
(b) What do you understand by the franchising concept? Briefly describe
various types of franchising in retailing.
(7𝟏
𝟐
)