BRL-10 EM 2022-23 SOLVED ASSIGNMENT

Description

TUTOR MARKED ASSIGNMENT (TMA)
Course Code : BRL–10
Course Title : Buying and Merchandising
Assignment Code : BRL–10/TMA/2022-23
Coverage : All Blocks
Maximum Marks: 100
Attempt all the questions.
(A) Short Type Questions
1. Giving a suitable example, explain the concept of the ‘Buying Behaviour
Model’.
(10)
2. What is meant by contribution? How is it important in determining
profitability?
(10)
3. Define different types of mark-ups and explain differences between them. (10)
4. What do you mean by targeted sales? Discuss relevant factors that affect it. (10)
5. Describe briefly the current retail scenario in India. Which products
command the top position in retail at present?
(10)
6. Explain the concept of brand potential index with a suitable example. (10)
7. Describe important parameters used for assessing the performance of a
retail store.
(10)
(B) Essay Type Questions
8. What is meant by pricing? Explain different types of pricing commonly
used in the retail business. Discuss different factors that affect pricing of
merchandising in the retail business.
(15)
9. What do you mean by merchandising? Describe its key elements. Describe
different roles of the merchandiser in the retail business.