BCOE-141 EM 2023-24 SOLVED ASSIGNMENT

Description

TUTOR MARKED ASSIGNMENT
COURSE CODE : BCOE-141
COURSE TITLE : PRINCIPLES OF MARKETING
ASSIGNMENT CODE : BCOE-141/TMA/2023-24
COVERAGE : ALL BLOCKS
Maximum Marks: 100
Note: Attempt all the questions.
Section – A
1) Explain the importance of branding in marketing of goods and services. (10)
2) Explain the term marketing with suitable examples. Discuss the elements of marketing mix and
their role in strategy development.
(10)
3) Write the consumer buying decision process in detail. Quote examples where required. (10)
4) Discuss various channels that are used in physical distribution of goods. Also explain the factors
influencing choice of channel.
(10)
5) Discuss in detail the various stages of product life cycle. (10)
Section – B
6) Briefly explain the various types of marketing environment. (6)
7) Discuss the role of internet in consumer goods marketing. (6)
8) Explain the importance of pricing in the marketing mix. (6)
9) Explain the basic assumptions in Maslow’s hierarchy of needs. (6)
10) Prepare a marketing plan for a company producing a premium car. (6)
Section – C
11) Write short notes on:
a) STP as a strategic marketing framework.
b) Market segmentation
(10)
12) Distinguish between the following:
a) Broker and commission agent
b) Advertising and sales promotion