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MMPM-6 2024 SOLVED ASSIGNMENT

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ASSIGNMENT
Course Code : MMPM-006
Course Title : Marketing Research
Assignment Code : MMPM-006/TMA/JAN/2024
JAN 2024 AND JULY 2024

Description

ASSIGNMENT
Course Code : MMPM-006
Course Title : Marketing Research
Assignment Code : MMPM-006/TMA/JAN/2024
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment to the coordinator of your study
centre. Last date of submission for January 2024 session is 30th April, 2024 and for July
2024 session is 31st October, 2024.
1. Discuss the role of new technologies in marketing research.
2. Discuss the main sources of primary and secondary data used in marketing research.
3. Data about a firm’s advertising expenditure and the corresponding sales figure over a period
of five months are given in the following table.
Month 1 2 3 4 5
Advertising Expenditure (Thousand Rupees) 8 9 8 9 10
Sales (Thousand Rupees) 12 13 14 15 16
Estimate the linear regression of sales on the advertising expenditure and Hypothesis Testing
interpret the results
4. What are the areas of application of big data in marketing research? Discuss.
5. Write short notes on following:
a) importance of research design
b) Conjoint analysis
c) Logistic Regression analysi

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