Description
ASSIGNMENT
MMPM-009
Course Title :Retail Management
Assignment Code :MMPM-009/TMA/Jan/2025
Coverage :All Blocks
Note: Attempt all the questions and submit this assignment to the coordinator of your study
center. Last date of submission for January 2025 session is 30thApril, 2025 and for
July 2025 session is 31st October, 2025.
1. What is Modern Retail? Discuss its features, scope, growth, challenges and opportunities
that are available in Modern Retail Sector?
2. Explain the concept of corporate chain stores in the context of retail business? Pickup any
corporate chain store of your choice and discuss its merits and demerits?
3. Examine the various pricing objectives in the retails sector? Discuss any three pricing
strategies used in retailing with a suitable example.
4. Define store atmospherics? What is its importance in retail marketing mix? What is the
relevance of store layout planning for retail unit? Elaborate.
5. Explain the different components of CRM Software with suitable examples?
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