Description
ASSIGNMENT
Course Code :MMPM-006
Course Title Marketing Research
Assignment Code : MMPM-006/TMA/JAN/2025
Coverage All Blocks
Note: Attempt all the questions and submit this assignment to the coordinator of your
study centre. Last date of submission for January 2025 session is 30th April, 2025
and for July 2025 session is 31st October, 2025.
1. Discuss the role of new technologies in marketing research.
2. Discuss the main sources of primary and secondary data used in marketing research.
3. Data about a firm’s advertising expenditure and the corresponding sales figure over a period of
five months are given in the following table.
Month
1
Advertising
2
Expenditure
(Thousand
8
3
4
5
9
8
9
10
Rupees)
Sales (Thousand Rupees)
12
13
14
15
16
Estimate the linear regression of sales on the advertising expenditure and Hypothesis Testing
interpret the results
4. What are the areas of application of big data in marketing research? Discuss.
5. Write short notes on following:
a. Importance of Research Design
b. Conjoint analysis
c. Logistic Regression analysis
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