Description
ASSIGNMENT
Course Code MMPM-004
Course Title International Marketing
Assignment Code MMPM-004/TMA/JAN/2025
Coverage All Blocks
Note: Attempt all the questions and submit this assignment to the coordinator of your study
center. Last date of submission for January 2025 session is 30th April, 2025 and for July
2025 session is 31st October, 2025.
1. Explain the nature and benefits of International Marketing?
2. How is the WTO different from the GATT? What roles is the WTO expected to play in
International Marketing?
3. Briefly Explain the various combinations of Product and Communication strategies available to
global marketers?
4. Discuss the role of Social, Ethical and Environmental issues in International Marketing?
5. Write short notes on the following
a) International Marketing Research Process
b) Components of Price
c) IMF
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