Description
M.A. (JOURNALISM AND MASS COMMUNICATION) – II
Assignments
(January 2025 and July 2025 Cycle)
MJM-031 COMMUNICATION RESEARCH METHODS
Course Code: MJM-031
Due Date: 31st March for TEE June and 30th September for TEE December. Please check
the website for the latest update on the due date.
Maximum Marks: 100
Weightage: 30%
Note: Answer all the questions. All questions carry equal marks = 20 each
Attempt each question in about 600 words.
1. How does the case study method differ from survey research in terms of approach, data
collection, and analysis? Discuss their strengths and weaknesses, and explain when a case
study would be the preferred method over a survey.
2. Discuss the key characteristics and objectives of content analysis as a research method.
3. How do you search for relevant literature for a research topic? Discuss the use of databases,
journals, and other sources.
4. Prepare 15 questions for a structured interview on the topic “Effects of Media on Indian
Family Values”.
5. Write short notes on any four of the following (150 words each):
a. Scales of Measurement
b. Research Paradigms
c. Pilot study
d. Primary and Secondary data
e. Snowball Sampling
f.
Likert Scale
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