Description
M.A. (JOURNALISM AND MASS COMMUNICATION) – II
Assignments
(January 2025 and July 2025 Cycle)
MJM-030: MEDIA & COMMUNICATION THEORIES
Course Code: MJM-030
Due Date: 31st March for TEE June and 30th September for TEE December. Please check
the website for the latest update on the due date.
Assignment Code: MJM-030/Jan25/Jul 25
Maximum Marks: 100
Weightage: 30%
Note: Answer all the questions. All questions carry equal marks = 20 each
Attempt each question in about 600 words
1. How do media platforms facilitate persuasive campaigns for social change? Support your
answer with an example of any such recent campaign.
2. What is Social Comparison Theory, and how does social media influence it in everyday
life? Give examples of recent news or events where social media has impacted social
comparison.
3. Discuss the key assumptions of the Uses and Gratifications Theory and explain how they
apply to modern media consumption.
4. How does media shape gender roles and identity in society? Give examples from films,
advertisements, or news.
5. Write short notes on any four of the following (150 words each): (4×5=20)
a. Resonance
b. Global Village
c. Chicago School
d. Selective Retention
e. Mean World Syndrome
f.
Media Hegemony
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