Description
M.A. (JOURNALISM AND MASS COMMUNICATION) – II
Assignments
(January 2025 and July 2025 Cycle)
M.A. (JOURNALISM AND MASS COMMUNICATION) – II
Assignments
(January 2025 and July 2025)
MJM-029: ADVERTISING AND PUBLIC RELATIONS
Course Code: MJM-029
Due Date: 31st March for TEE June and 30th September for TEE December. Please check
the website for the latest update on the due date.
Assignment Code: MJM-029/Jan25/Jul25
Maximum Marks: 100
Weightage: 30%
Note: Answer all the questions. All questions carry equal marks = 20 each
Attempt each question in about 600 words
others).
1. Select a recent Indian advertisement and identify the advertising appeals used (emotional, rational,
or
Analyse the effectiveness of these appeals using the AIDA model.
2. Choose a well-known Indian FMCG brand (e.g., Amul, Tata, Patanjali, etc.) and evaluate its brand
positioning strategy. How does the brand differentiate itself from its competitors? Use relevant
theories from the syllabus to support your analysis.
3. Study a PR campaign conducted by a state or central government in India. Analyze its objectives,
tools used, and impact on the public. Provide recommendations for improvement.
4. Choose a consumer product and propose a media plan for its advertising campaign. Justify your
choice of media (TV, digital, outdoor, etc.) based on the product’s target audience and budget
considerations.
5. The Swachhta recent public awareness campaign in India had the theme, “Swabhav Swachhata,
Sanskaar Swachhata,” in 2024. Analyze this campaign’s objectives, target audience, and media
strategy. Suggest improvements based on advertising research principles.
Reviews
There are no reviews yet.