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MER9 2022-23 SOLVED ASSIGNMENT

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COURSE CODE : MER-009
COURSE TITLE : MARKETING MANAGEMENT
ASSIGNMENT CODE : MER-009/TMA/2022-2023

Description

TUTOR MARKED ASSIGNMENT
COURSE CODE : MER-009
COURSE TITLE : MARKETING MANAGEMENT
ASSIGNMENT CODE : MER-009/TMA/2022-2023
COVERAGE : ALL BLOCKS
Maximum Marks: 100
Attempt any five questions:
1. What do you mean by Buyer Behavior? Discuss various social and Cultural factors
which influence the buyer behavior?
2. What are the objectives of Pricing? Discuss the basic methods of Price
Determination.
3. Write short notes on the following:
(a) Marketing Environment
(b) Marketing Information System (MIS)
(c) Difference between Biographical and Case Study
(d) Product Life Cycle (PLC)
4. Differentiate between the following
(a) Consumer goods and Industrial goods
(b) Selective and Intensive Distribution
(c) Advertising and Publicity
(d) Selling and Marketing
5. Comment briefly on the following statement:
(a) “Rural marketing in India offer huge opportunities and throw challenges to
marketers”.
(b) “The basic purpose of marketing research is to facilitate decision making
process”.
(c) “The rate of failure of new products is very high”.
(d) “Market Communication plays an important role in a company’s overall
marketing program”.
6. What is the meaning of Marketing Logistics? And define ‘Marketing Logistics
Tasks.’

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