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MCO-6 EM 2022-23 SOLVED ASSIGNMENT SECOND SEM MCOM

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TUTOR MARKED ASSIGNMENT
COURSE CODE : MCO-06
COURSE TITLE : MARKETING MANAGEMENT
ASSIGNMENT CODE : MCO-06/TMA/2022-2023

ENG MEDIUM

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Description

TUTOR MARKED ASSIGNMENT
COURSE CODE : MCO-06
COURSE TITLE : MARKETING MANAGEMENT
ASSIGNMENT CODE : MCO-06/TMA/2022-2023
COVERAGE : ALL BLOCKS
Maximum Marks: 100
Attempt all the questions:
1. What do you mean by Buyer Behavior? Discuss various social and Cultural factors
which influence the buyer behavior?
(20)
2. What are the objectives of Pricing? Discuss the basic methods of Price
Determination.
(20)
3. Write short notes on the following:
(a) Positioning
(b) Warehousing
(c) Personal Selling
(d) Relationship Marketing
(4×5)
4. Differentiate between the following
(a) Consumer goods and Industrial goods
(b) Selective and Intensive Distribution
(c) Advertising and Publicity
(d) Selling and Marketing
(4×5)
5. Comment briefly on the following statement:
(a) “Rural marketing in India offer huge opportunities and throw challenges to
marketers”.
(b) “The basic purpose of marketing research is to facilitate decision making
process”.
(c) “The rate of failure of new products is very high”.
(d) “Market Communication plays an important role in a company’s overall
marketing program”

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