Description
TUTOR MARKED ASSIGNMENT
COURSE CODE : IBO-02
COURSE TITLE : International Marketing Management
ASSIGNMENT CODE : IBO-02/TMA/2023-2024
COVERAGE : ALL BLOCKS
Maximum Marks: 100
Attempt all the questions:
1. What do you understand by the strategic concept of marketing? How it
is different from marketing concept? Explain the basic principles of
strategic marketing.
(20)
2. What is geocentric orientation? Give some examples of Indian firms
which have followed in niche marketing ?
(20)
3. Write short notes on the following:
a) SWOT analysis
b) Report writing
c) Piggy backings
d) GATS
(4×5)
4. Differentiate between the following:
a) Classification and Tabulation
b) Direct mail and Advertising
c) Warranty and Guarantee
d) Direct and Indirect Selling Channel
(4×5)
5. Comment briefly on the following statement:
a) “Global positioning is most effective for product categories that
approach either end of ‘high-touch high-tech’ continuum”.
b) “That the potential market size and growth would be an important
factor in selecting markets”.
c) “Communication has a very important place in marketing”.
d) “The revolutionary changes in the information technology is
sweeping across global business”.
Reviews
There are no reviews yet.